User Growth Strategic Operation - TikTok Shop

Responsibilities

The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of our Company products. Typical growth projects include paid ads, referrals and notifications.

- Responsible for the user growth of TikTok overseas e-commerce in UK and EU, and formulate and implement product growth strategies based on national characteristics.
- Taking e-commerce GMV as the ultimate goal, responsible for the key goals of the entire user life cycle including the number of new customers, repurchase rate, and customer unit price.
- Combining the phased goals of UK and EU, and cross-border business, work closely with cross functions to accumulate the country's innovative user growth capabilities, and ultimately achieve the business goals.

Qualifications

Minimum Qualifications:
- BA/BS degree, 5 years of professional experience in a user growth role involving media buying, performance ads strategy, product growth.
- Be interested in exploring the commonalities and differences in the needs of users under different cultural backgrounds.
- Self-starter and quick learner with strong organizational, communication, and XFN collaboration skills.

Preferred Qualifications:
- Excellent quantitative skills, proficiency in SQL, Excel, proficiency in R, Python, SAS and other analytical tools is preferred.