Product Operations Specialist - Search Ads Operations (Mandarin Speaking)

Responsibilities

TnS Introduction:
Building a world where people can safely discover, create and connect. The Trust & Safety (T&S) team at TikTok helps ensure that our global online community is safe and empowered to create and enjoy content across all of our applications. We have invested heavily in human and machine-based moderation to remove harmful content quickly and often before it reaches our general community.

Team Introduction:
The Search Ads Ops team is dedicated to evaluating and optimising search algorithms within search ads. Our team conducts thorough evaluations and investigations to ensure optimal performance and accuracy. Additionally, we manage labelling projects to train and refine our models, aiming to improve the relevance and effectiveness of search ads. Our goal is to drive revenue growth while maintaining a high-quality user experience, balancing commercial objectives with user satisfaction. We strive to deliver superior search ads solutions through continuous innovation and meticulous analysis.

It is possible that this role will be exposed to harmful content as part of the core role/as part of project/ in response to escalation requests/by chance. This may occur in the form of images, video, and text related to every-day life, but it can also include (but is not limited to) bullying; hate speech; child safety; depictions of harm to self and others, and harm to animals.

Responsibilities:
- Keep up to date with the latest trends and best practices in the search ads business and the search engine industry.
- Collaborate with stakeholders such as PM and RD teams to understand requirements and drive improvements and optimisation of key product and delivery metrics.
- Develop and implement proactive operational plans and coordinate internal and external resources to ensure efficient implementation and achievement of business goals.
- Establish and enforce guidelines or SOPs based on business requirements and manage the execution of search ads projects to ensure quality and effectiveness.
- Identify and resolve problems that occur during project execution using data-driven insights and creative solutions.
- Cooperate with labelling vendors to ensure alignment with overall delivery standards.
- Report, analyse, and provide insights to optimise our operational process.
- Any additional responsibilities that are not specifically listed above.

Qualifications

Minimum Qualifications:
- Bachelor's degree or above is required.
- Minimum of 2 years of work experience in Product operations, Project Management, Policy Enforcement, Product Management.
- Fluent in Mandarin is required as the role requires communication with Mandarin-speaking stakeholders, as well as fluent in English is also required as it is the working language.
- General knowledge about Search Engineering/Search engines/ Search Advertising and Search related strategies.

Preferred Qualifications:
- Quality management experience. Experience collaborating with labelling vendors is preferred.
- Solid understanding of quality, efficiency, and cost management principles.
- Problem-solving skills and the ability to think critically.
- Solid communication and presentation skills and work effectively with cross-functional teams and stakeholders.
- Analytical skills with a proven ability to utilise data for decision-making and driving improvements.
- Thorough understanding of search engines and familiarity with TikTok or similar social media platforms.
- Ability to work in a high tempo environment, adapt, respond to day-to-day challenges of the role.