Product Operations Manager - TikTok LIVE

Responsibilities

About the Team
The TikTok LIVE team works closely with creators, agencies, and strategic partners to build engaging real-time experiences that bring communities together around the world. Our mission is to foster meaningful, interactive connections while supporting creator growth, audience engagement, and sustainable monetization.

Responsibilities
- Develop and execute end-to-end product and growth strategies for targeted creator segments based on creator needs, behavioral insights, and business objectives.
- Identify how LIVE features can support creator growth, engagement, and monetization across different segments and use cases.
- Conduct post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities.
- Define, monitor, and evaluate success metrics for product and creator initiatives, ensuring alignment with broader ecosystem goals.
- Partner closely with Product teams to translate creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements.
- Design and deliver education and enablement programs that help creators understand, adopt, and effectively use LIVE features.
- Monitor the LIVE content ecosystem to identify emerging trends, user pain points, and competitive opportunities.
- Lead the planning and execution of creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes.
- Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives.

Qualifications

Minimum Qualifications
- Bachelor's degree or above.
- 3+ years of experience in product operations, growth, project management, or a related function.
- Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
- Proven ability to manage cross-functional projects and drive execution in a fast-paced environment.
- Ability to work effectively with global and cross-functional stakeholders.

Preferred Qualifications
- Experience in the entertainment, livestreaming, social media, gaming, music, or broader digital content industry.
- Experience working on creator ecosystem, user growth, monetization, or feature adoption initiatives.
- Familiarity with building or scaling creator education, enablement, or engagement programs.
- Strong commercial awareness and the ability to connect product initiatives with business outcomes.
- Creative, entrepreneurial mindset with a passion for emerging content trends and creator communities.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.