Data Product Manager - TikTok Shop

Responsibilities

About the Team:
Sellers on our platform make real business decisions every week - where to put media, which creative to scale, whether a product launch worked, whether more inventory should be reserved. Data is at the center of all these decision making processes.
We're looking for a Product Manager to own the analytics products that sellers depend on, and to own whether they actually help sellers improve their business. You'll build direct relationships with sellers, turn what you learn into products, and run the go-to-market that drives adoption. You will be the person who knows the customer better than anyone else in the building.

Responsibilities:
- Build direct connection with sellers and understand their business needs and turn these insights into data products;
- Own the roadmap for a set of seller-facing analytics products, from opportunity sizing through launch;
- Define metrics that match how sellers think: funnel stages, category share, new-to-brand versus repeat, channel performance, etc.;
- Collaborate with cross functional teams including data scientists, designers, data engineers, software engineers to build data products;
- Own the launch of data products from end to end, including driving training to account managers to better help sellers.

Qualifications

Minimum Qualification(s):
- 5+ years of product management experience owning roadmap strategy and definition
- Experience building products for external business users, with direct ownership of product roadmap
- Experience owning go-to-market for a launch, including positioning, field enablement, and post-launch adoption
- Experience with SQL and analyzing large datasets independently
- Experience writing requirements for and working with data scientists, data engineering and software engineering teams

Preferred Qualification(s):
- Experience building data or analytics products - reporting dashboards, measurement tools, or insights products
- Experience in e-commerce, marketplace, social media, or measurement
- Working knowledge of brand marketing: media planning cycles, funnel measurement, share of voice, creative testing

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $176320 - $280440 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.