CRM Data Analyst
What is CRM Data Analyst?
CRM Data Analyst is a professional role at Massive Rocket based in United Kingdom. This role offers competitive compensation and the opportunity to work in the technology sector with modern tools and methodologies.
Employment Type: Type: Contractor
Duration: 1794244626
Work Arrangement: Remote work available with flexible scheduling
Industry: Information Technology & Professional Services
Complete Job Description
Who Are Massive Rocket?
You’ll be comfortable working independently with large datasets, asking the right questions of the data, and turning open-ended analytical briefs into practical recommendations that influence business decisions.
What Will You Do?
- Analyse CRM and campaign data across Braze to measure acquisition, engagement, retention, LTV, and campaign effectiveness.
- Interrogate customer and transactional data to identify behavioural trends, purchase patterns, and opportunities.
- Conduct restaurant-level analysis across order frequency, average basket value, transactions, and different store formats.
- Compare performance across Equity vs. Franchise and Drive-Thru vs. Non-Drive-Thru locations.
- Build benchmarks and identify underperforming restaurants, customer segments, campaigns, and operational areas.
- Translate complex data into clear, actionable commercial recommendations for CRM, Loyalty, and Restaurant Operations teams.
- Build intuitive Power BI dashboards and reporting that make insights easy for stakeholders to understand and act on.
- Partner with Data & Analytics, Data Engineering, CRM, Loyalty, and Operations teams to access and validate relevant datasets.
- Investigate open-ended business questions, structure the analysis, and take findings from brief to action.
- Contribute to a broader data-driven approach to customer engagement, loyalty, and restaurant performance.
What Makes You a Great Fit
- Strong experience as a Data Analyst, CRM Analyst, Customer Analyst, or similar analytical role, ideally within CRM, loyalty, retail, QSR, or consumer businesses.
- Advanced SQL skills, with the ability to independently query, join, clean, and analyse large datasets.
- Hands-on experience with Snowflake or similar cloud data platforms.
- Strong Power BI or BI tooling experience, with the ability to build clear dashboards and reporting.
- Solid understanding of CRM and loyalty analytics, including customer lifecycle, segmentation, retention, LTV, campaign performance, and engagement metrics.
- Experience working with CRM platforms such as Braze and analysing campaign/customer data.
- Strong commercial mindset, with the ability to turn analytical findings into practical recommendations and business actions.
- Comfortable working with transactional, customer, app, and behavioural datasets and analysing performance at a granular level.
- Strong stakeholder management and communication skills, with the ability to explain complex analysis clearly to both technical and non-technical audiences.
- Comfortable taking ambiguous or open-ended briefs and independently defining the analytical approach.
- Experience working collaboratively with Data Engineering, Data & Analytics, CRM, Loyalty, and Operations teams.
- Strong attention to data quality, accuracy, and analytical rigour.
Desirable
- Experience within QSR, restaurants, retail, hospitality, or other high-volume consumer environments.
- Experience analysing loyalty programmes and customer economics.
- Familiarity with customer data platforms, digital analytics, or modern data stacks.
- Experience working with restaurant/store-level performance data.
- Knowledge of experimentation, incrementality, or campaign measurement methodologies.
Why You’ll Love Working Here
A Few Things to Know Before We Get Started
A Quick Note on Applications
Originally posted on Himalayas
What skills are required for this crm data analyst?
The essential skills and qualifications for this position include:
Additional preferred qualifications may include problem-solving abilities, strong communication skills, and experience working in collaborative team environments.
What type of employment is this crm data analyst?
This is a Type: Contractor position offering:
- Competitive compensation in EUR currency
- Remote work flexibility
- Professional development opportunities
- Modern technology stack and tools
- 1794244626 engagement period
How can I apply for this crm data analyst?
To apply for this position, you have the following options:
Apply Online
Submit your application directly through the original job posting for the fastest response.
Contact Person
Massive Rocket (massive-rocket)
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