Campaign Traffic Strategy & Operations Project Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

Responsibilities

Team Introduction
The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated.

With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users.

Step into a dynamic role with the US operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you'll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop!

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities
- Support TikTok Shop platform-level campaigns and daily promotional operations, including C-side shopping guidance resource allocation, traffic distribution, campaign page operations, and merchandising strategy execution;
- Assist in traffic allocation and distribution strategy optimization across key surfaces such as Homepage, Shop Tab, Search, and transaction-related entry points, leveraging user behavior and supply insights to improve traffic efficiency
- Conduct business and monetization-related data analysis, including traffic, CVR, GPM, GMV, subsidy efficiency, and other core business metrics to support strategic decision-making
- Support campaign target planning, performance tracking, post-mortem analysis, and strategic deep dives, while helping build reusable operational frameworks and SOPs

Qualifications

Minimum Qualifications:
- Currently pursuing an Undergraduate/Master inBusiness, Economics, Statistics, Data Science, Computer Science, Marketing, or related field
- Proven experience of analytical skills with proficiency in Excel/Google Sheets
- An analytical and structured thinker, strong in understanding and deriving insights from data
- Proven skills in communication, and problem-solving skills
- Self-driven, detail-oriented, and able to work effectively in a fast-paced cross-functional environment

Preferred Qualifications:
- Proven experience in e-commerce, consulting, or data analysis

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy